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Motivating, Influencing, and Persuading Users
Computers are not just for scientists any more; they are an integral part of workplaces and homes. The diffusion of computers has led to new uses for interactive technology; including the use of...
View ArticleFacilitating Customer Involvement in Collaborative Online Innovation Communities
To intensify the new product and service development process, companies have to admit that they need to be enriched by new external knowledge outside the company. Utilising customers’ or potential...
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